Employee engagement has a direct impact on your company’s profitability and productivity so building an employee engagement strategy should be a top priority to help develop your competitive advantage. Your employees are the interface between your company and your customers and prospects, even if they are on the end of an email, phone call, eCommerce platform or back there in the warehouse. What they think, do, feel filters through to your customers. So it makes sense that the more engaged they are with their work and the service they provide, the better that customer experience will be.
Improving employee loyalty lifts customer loyalty and spend
The best employees want to feel they have a voice, are respected and that their opinions and work are valued. Building a positive working culture will help improve employee loyalty and increase employee retention rates. This lifts the front-line delivery and service experience, driving increased customer loyalty and a higher customer life time value. It makes the difference between showing up for work just to pay the mortgage, clock watching and feeling a part of a dynamic, successful team that motivates you to go that extra mile. It’s a slippery slope though, when poor performance sets-in, it’s contagious, nobody wants to stand-out, bonding with co-workers will trump the latest management motivating speech.
So here are 5 questions that can help create your employee engagement strategy
- Understand first before trying to be understood. Why does your staff act as they do today, if you feel they behave in ways not in keeping with the desired company culture?
- How empowered are your staff when customer service issues arise to resolve those issues there are then on your behalf?
- Do you know, is it defined, how people should behave within your organisation towards each other, towards your customers?
- Are you recruiting the right people with the right mind-set and attitude for each job function?
- Are you inviting employee feedback?
Establish effective feedback systems
Feedback systems work providing they work, that is the feedback is listened to, heard, acknowledged and action taken where appropriate.